The LCD screen, which measures 52.9-inches high by 93.9-inches wide, is being manufactured at the new Kameyama plant in Japan. What’s interesting is this is the first plant to begin using eighth generation glass-substrates. The new substance allows manufacturers to make larger televisions at reduced prices, especially in comparison to the current sixth generation standard. (Sony and Samsung both use the Seventh generation, however, and plan to start using the new substrate soon). No pricing was announced during the CES conference. It’s the first prototype of this size to be shown.

Liquid Crystal Displays are clearly the undisputed champions in today’s market, boasting cheaper manufacturing costs and higher resolutions then any Plasma T.V. today. (Edit: Panasonic has introduced it’s new 2k x 4k Lifescreen (150-inch) plasma TV. That’s much higher resolution then 1080P and the screen also consumes about half the energy. More on this in a later post.)

In addition to the 108″ LCD, Shapr also announced a few other products. In the Aquos line, new 42, 46, 52, and 65 inch LCDs are being produced. All feature a massive Dynamic Contrast Ratio (DCR) of 15,000 to 1; as well as 3 HDMI ports, two HD Component Terminals, and one DVI-I port. They will obviously all use full 1080p from Blu-ray and other devices. They’ve also announced their first Blu-ray disc player with a built-in HDMI digital AV interface that can be connected to an Aquos LCD.